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Improve The Look Of Your Home To
Improve Its Sale
During the last few years,
sellers who staged their homes for sale reaped huge
profits. It was a seller's market in which buyers
grossly outnumbered sellers. There were plenty of buyers
who were willing to pay a premium for a home that looked
like a dream. But, the market has changed. Will staging
still payoff for sellers in a today's softening real
estate market?
Some sellers will shun the
idea of fixing up their home for sale because the upside
potential, or return on the dollars invested, is
limited. When the market is racing upwards, it's easy
for sellers to justify putting money into preparing
their homes for sale. But, why make the effort if the
potential reward is diminished?
The best reason to consider
improving the look of your home before marketing it is
to improve your chances of selling in a more challenging
market. Most buyers are turned off by a messy, dirty,
tired-looking home. This is particularly the case when
there are plenty of listings to choose from, as there
are in many areas today.
Some staging projects --
like painting and changing worn floor coverings --
usually do payback a premium on the amount invested.
But, even if you were to only recoup the money you
invested, it would be worth the effort if it improves
your chance of selling and reduces the amount of time
you're on the market.

It may be even more
important to stage your home in a softening market than
it is in an extremely low inventory seller's market,
such as the one we are leaving. Most buyers have
difficulty envisioning how a house will look cleaned up.
First impressions are lasting. If your home smacks of
deferred maintenance, it will leave a negative
impression with most buyers.
HOME SELLER TIP:
Staging your home for sale needn't cost you a fortune.
There's a lot you can do yourself to improve the appeal
of your home. If you've lived in your home for several
years, you probably have too many possessions.
De-cluttering the living space does wonders to enhance
the appearance.
Pack up knick-knacks and
family photos. They are distracting. Remove excess
pieces of furniture, particularly small pieces like end
tables and footstools. A lot of small rugs make a room
look smaller. Consider removing some or all of them.
House and outdoor plants
add warmth and interest. But, avoid arrangements of
small pots. One large plant, or large planted pot, is
usually preferable to a lot of little pots.
Pay attention to the
traffic flow in your home. Furniture should be arranged
so that prospective buyers will have an easy time
navigating your home. Buyers should be able to walk
through a room without being impeded by a piece of
furniture.
In most cases, the bigger a
home appears the better. If your hallways are narrow,
remove furniture to create a more spacious appearance.
Under furnished is often better than over-furnished. You
should strive for a spare, but not bare, look.
After living in your home
for years, you may have difficulty transforming it from
cluttered to inviting on your own. It helps to engage a
neutral party to assist you. A few hours spent with a
decorator who specializes in helping sellers fix up
their homes for sale may be all that's required to plan
the transition.
THE CLOSING:
Curb appeal is important, so make sure that your home
creates a good first impression when viewed from the
street. Some buyers won't even consider buying a home
unless it looks appealing on the outside.
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